Eurobank offers NFC payments

Isis to give away a million smoothies

US NFC joint venture Isis has teamed up with Jamba Juice to offer up to one million free smoothies to consumers who tap and pay using their Isis Mobile Wallet.

Starting later this year shoppers will be able to redeem an NFC coupon for a smoothie or a juice drink by tapping their Isis-compatible phone at any participating Jamba Juice location.

"The Million Free Smoothie Giveaway provides a powerful incentive for consumers to experience the simplicity and convenience of mobile commerce," says Michael Abbott, CEO of Isis. "From pilot to national availability, our successful partnership with Jamba Juice showcases the business value and marketing capabilities of mobile commerce."

"Jamba Juice is committed to supporting new and existing customers in an ultra-mobile retail world," adds Jamba Juice CEO James White. "To that end, we're rolling out NFC terminals with Isis' proprietary SmartTap technology at Jamba Juice locations nationwide, allowing customers to redeem and pay for products with one tap."

Eurobank in Poland offers NFC payments

Polish bank Eurobank began offering its customers the opportunity to pay using MyWallet, NFC service operator T-Mobile. The service is already offered by banks Getin Bank, Noble Bank, Raiffeisen Polbank and mBank.

To start using the payments NFC, clients must be subscribers to T-Mobile and have a debit card, MasterCard, issued by the bank. Payments made using MyWallet, amounting to PLN50 (US $ 16) does not require a PIN-code. The partnership will also offer Eurobank physical proximity cards.

News Corp runs NFC campaign in Sydney

News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download selected content from the newspaper's website.

News Corp Australia is using NFC marketing specialist Tapit's platform to allow content to be changed during the campaign, based on factors such as the time of day. Breaking news can be offered in the morning, for instance, and recipe ideas in the late afternoon as people plan their evening meal.

The twelve week campaign is being run in partnership with mobile solutions company Mnet, media agency UM and transportation operator Transit Systems.

BagJack adds NFC security

German messenger bag makerBagjack is using an NFC-based anti-counterfeiting solution developed by Serfides to authenticate the products it sells in Japan. The solution enables a validation code stored on a product's NFC tag to be read and matched to its counterpart on a back-end database, confirming the authenticity of the bag