US politician uses NFC campaign to attract younger voters............2013, growth is expected to supply NFC SIM-cards

US politician uses NFC campaign to attract younger voters

Aspiring US politician Rico Reyes is using NFC solutions provider Camintel's Touch2Vote platform to send out NFC and QR code-enabled flyers in a bid to attract the support of younger voters in Austin, Texas.

The promotional material will enable 5,000 potential voters to see an exclusive video message from Reyes, including an invitation to respond via FaceBook or Twitter, engage with important local issues and involve themselves in his campaign.

"The 18 to 30 age group just doesn't respond to traditional media strategies," says Camintel CEO Camilo Sandoval. "Political campaigners have the hardest time reaching that demographic."

"Our technology provides a perfect solution, because the 'young adult' segment that everyone's after is so completely hooked on mobile communications."

In 2013, growth is expected to supply NFC SIM-cards

As previously reported, in 2012,vendors have put 30 million SIM-cards NFC , thanks to growing demand in Korea and Japan. In 2013, announced several major projects, the most notable of which - Project Isis, a joint venture of three major mobile operators in the United States - AT & T Mobility, Verizon Wireless and T-Mobile US. Following the pilot project, operators plan to scale introduction throughout the United States and due to the fact that operators are promoting the recommended association GSMA SIM-centric model, is expected to increase the supply SIM-cards NFC.

In the first half of 2013 deliveries SIM-cards amounted to about 31 million, representing a slight increase compared with the results of 2012. According to forecasts, the total supply of NFC SIM-cards in 2013 could reach 80 million units.

Skycore adds cloud-based asset tracking to CodeReadr app

Mobile services provider Skycorehas added a cloud-based web service to its CodeReadr NFC tag and barcode scanning app, designed to enable secure tracking and authentication of home medical equipment assets, dispensed medications and home care visits.

The CodeReadr app reads an NFC tag's unique ID and records its GPS location and the method of capture. By recording the capture type and location, service providers can ensure the data was taken via NFC and not from a fraudulent source such as manual input or a copied barcode, the company says.